Advertising Creative: Strategy, Copy, and Design - download pdf or read online

By Tom Altstiel,Jean M. Grow

Advertising Creative is the 1st “postdigital” artistic approach and copywriting textbook during which electronic know-how is woven all through each bankruptcy. The booklet will get correct to the purpose of ads via stressing key ideas and sensible details scholars and dealing pros can use to speak successfully during this postdigital age. Drawing on own event as award-winning specialists in artistic ads, Tom Altstiel and Jean develop provide real-world insights on state-of-the-art themes, together with international, social media, business-to-business, in-house, and small organisation ads.

In this Fourth Edition, Altstiel and develop take a deeper dive into the exploration of electronic expertise and its implications for the undefined, as they disclose the pervasive adjustments skilled around the worldwide advertisements panorama. Their most vital revelation of all is the id of the 3 traits that may outline the long run leaders of this undefined: Be a possibility taker. comprehend expertise. reside for ideas.

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Advertising Creative: Strategy, Copy, and Design by Tom Altstiel,Jean M. Grow


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